The Hip-Hop Influence: Always Evolving

Heru’s love for hip-hop isn’t just about beats; it’s about growth, resilience, and leveling up. We’ve seen the hustle pay off with a community of over 55K strong on Instagram—shout-out to each and every one of you. Now, we’re taking that momentum straight into the merch game.

Three Ways to Rep the Culture:

1. Pick Your Piece: From hoodies that keep you warm in the studio to tees made for flexing in your next photoshoot, find your perfect fit.
2. Spread the Word: If you’re feeling the music, the merch, or the message, share it. Post online, tell your friends, and wear it out. We grow when you do.
3. Stay Connected: There’s always something new cooking. Collab drops, limited-time releases, and surprise music bundles—don’t miss out. Sign up for the newsletter or follow on Instagram for the latest.  And we can use our culture to "Level up" by improving and growing to reach a higher level in life. Such as working out to level up your fitness. Or leveled up her career with the challenge of a new job.